No doubt. A lot of people are NOT going to jump in head first, and yes, I would consider myself to be an early adopter. Catering to people that want ICE-only is not what the new Scout is about though. That decision has been made, and I think it is a good one. Buying an ICE vehicle right now (at least for a daily driver or primary vehicle) almost seems like you are buying obsolete technology. I only say this after 1 full year of owning my R1T. You mention this 4-Runner driver towing his camper across country, and I would agree 100% that this demographic probably should not consider EV's at this stage, simply due to an increased frequency in charging stops and time required to charge, compared to ICE, due to the increased need for either kWh or gas. If you are an OEM today (or let's just say you are SCOUT), are you building a vehicle for a demographic that tows a trailer across the country, or are you building a factory for a much larger demographic, which also includes daily drivers?
My choice to go E/V and with Rivian was a personal choice, and was made with some of the following criteria in mind:
1. I am an outdoorsman - and I love my winter sports. If you care about the environment at all, then EV's are a net positive
2. I 100% aligned with the features of an EV truck with a range of over 300+ miles, tons of storage, solid off-road capability and modern tech
3. I ordered in 2019, so I did benefit from the earlier pricing and all of the incentives
4. I believed in the mission statement, and trusted the emphasis on adventure AND performance (0-60 in 3 seconds is INSANE)
5. I tow a boat locally from time to time. 11K pounds of towing capacity is no joke.
6. I had installed solar on the roof of my home (only increases your payback period when installing a home charger)
7. Gas prices were crazy and kept going up, and I do care about mileage & efficiency & value
8. Maintenance is pretty non-existent, other than swapping winter tires for AT's
9. Whats not to like about innovation from an American company that is building a truck IN AMERICA?
10. To the point above, this was the most patriotic, large purchase I have ever made, other than a new home.
Bear with me, but I think there is still a lot of mis-guided and mis-directed hate on EV's, b/c people now categorize everything as left or right. right or wrong, Democrat or Republican. A lot of us are fed up with this, we think independently and we can be both socially progressive and economically conservative. You don't need to be a Conservative to be a conservationist, and you don't need to be a liberal to drive an EV. Sorry, but that is why we have so much division today. I don't want to turn this into a political debate at all, but if we are being honest, a lot of people simply don't like what they don't understand. In the case of this new Scout, we already see Scout addressing some of the things listed above. Those things drew me to Rivian with their initial launch.... "A new factory, a company that produces something strong and smart, a company that respects its people AND the planet, Americans would appreciate it, it will be fun, it will right wrongs, it will lead with respect, one from a brand that helped build and defend America, one helluva truck" ETC... We see all this here:
I would say that Scout is being very intentional and targeted in the Demographic that will become life-long new Scout fans (starting in 2026). This might sound crass, but if you loved your Scout 40 years ago, and you were 40 at the time, you are likely not going to be in that "long-term" Demographic. But, if I were 80 years old, and I once owned a Scout and had 1 more car left in me, you better believe I would be looking at the new Scout when it drops. That just isn't where all the buying power for this new Scout will be coming from, if we are being 100% honest. Scout will be a business, and the business needs some mass appeal for sure as an OEM, in order to thrive and be successful. Scout has a really good shot at this!