I know there are many requests for 2 door Scout as a direct analog to the Bronco/Wrangler 2 doors, but these really don't sell well, despite all the online requests.
That isn't what I have in mind. I'm thinking something more Rav4 like in size and efficiency. This is my ideal sized vehicle, and it is the #1 selling non pickup truck in the USA, so if you want to target a segment after the pickup and mid size SUV, it's a natural target (and would have much more sales than a 2 door Wrangler analog).
I know these are derisively referred to as "Cute-Ute", and universally they have quite low capability, but that is how Scout could stand out from the field. It doesn't have to match it's bigger brothers off road, just clearly best the "Cute Utes". Just a bit better ground clearance, better approach and departure, and crucially an available, real, rear locker would put it far ahead of the "Cute-Utes", while maintaining their practicality, drivability, and park-ability... That would be a stand out in one of the biggest market segments there is...
Call the Sport in comparison to Bronco Sport, or call it Eagle Scout...
That isn't what I have in mind. I'm thinking something more Rav4 like in size and efficiency. This is my ideal sized vehicle, and it is the #1 selling non pickup truck in the USA, so if you want to target a segment after the pickup and mid size SUV, it's a natural target (and would have much more sales than a 2 door Wrangler analog).
I know these are derisively referred to as "Cute-Ute", and universally they have quite low capability, but that is how Scout could stand out from the field. It doesn't have to match it's bigger brothers off road, just clearly best the "Cute Utes". Just a bit better ground clearance, better approach and departure, and crucially an available, real, rear locker would put it far ahead of the "Cute-Utes", while maintaining their practicality, drivability, and park-ability... That would be a stand out in one of the biggest market segments there is...
Call the Sport in comparison to Bronco Sport, or call it Eagle Scout...
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