Scout Motors - who are your competitors?

[J Alynn]

So-has anyone else noticed that Jeep is releasing a LOT of new commercials talking about how everyone KNOWS a Jeep whenever they see one? Anyone catch they are also now calling themselves the original SUV?
I think someone is hurting from Bronco sales and are VERY aware the new Scout is coming.
Don’t think I’ve ever seen so many Jeep commercials in regard to the Wrangler.

 

[OleScout]

Car sales are stalling, I've seen gladiators for as much as 12k off MSRP, Broncos 9-10k off MSRP with apr for 2.9% at 36months. If you're in the market, nows not a terrible time to buy.

 

[61ih80]

Today's Jeep is only a Fiat.

A Scout will always be a Scout.

 

[Colt_44_magnum]

https://insideevs.com/news/736426/chevy-silverado-ev-2025-range/

Just saw this and after talking about towing with the Scout Pickup in the reveal thread I figured it would be interesting to post here. Those price points and ranges are pretty good on the WT. Obviously you start adding up extras for special towing packages but a great starting point for the competition.

https://scoutmotors.community.forum/threads/new-scout-trucks-to-be-revealed-october-24-2024.804/post-8447

 

[J Alynn]

https://insideevs.com/news/736426/chevy-silverado-ev-2025-range/

Just saw this and after talking about towing with the Scout Pickup in the reveal thread I figured it would be interesting to post here. Those price points and ranges are pretty good on the WT. Obviously you start adding up extras for special towing packages but a great starting point for the competition.

https://scoutmotors.community.forum/threads/new-scout-trucks-to-be-revealed-october-24-2024.804/post-8447

Wow. Those are great numbers but $$$ to get extended range. I posted on the other thread about three range options thinking $12-15K was a fair range but the Chevy looks like almost $20K range. But for those that need it that great and still well under the price of a cyber truck and likely with a lot less issues

 

[J. Sweat]

If I wanted a Rivian, Cybertruck, Silverado EV, Lightning, or any other EV, I’d have bought one already.

Like the vast majority of Scout’s customers, I’m not here because the new Scout is an EV. I’m here because it’s a Scout and we’ll see if it’s close enough to the original that I won’t mind it being an EV.

 

[Colt_44_magnum]

If I wanted a Rivian, Cybertruck, Silverado EV, Lightning, or any other EV, I’d have bought one already.

Like the vast majority of Scout’s customers, I’m not here because the new Scout is an EV. I’m here because it’s a Scout and we’ll see if it’s close enough to the original that I won’t mind it being an EV.

Yeah this does bring up the interesting point where I think Scout Motors actually has more competition compared to other Brands. The Lightning and Silverado arnt trying to actively switch people to EV, it's just another option. It's probably a good thing though, if you are competing against more you have to be more competitive.

I've got faith in the Heritage of the Scouts that they'll help steer Scout Motors in the right direction. With all the design cues for the body shape seeming like it'll be shaped like the Scout II I'm sure most of us will be happy (otherwise why post Scout II's with accented lines across the body with the design article)

 

[R1TVT]

I would just add that some of us are probably here because of the fact that the new Scout will be an EV. I view this is a major advantage for the business. There is no distraction from needing to maintain multiple mechanical systems in-house. There are no competing internal factions competing for resources and Scout Motors is going ALL IN on EV.

One of my biggest hesitations in considering a FORD or SILVERADO is that neither FORD nor GM seem fully committed to the product line! They dabble, they run some cute advertising campaigns, then you hear their executives or you see where they are really focussed and you wonder about their level of commitment. That is not for me, and that was one reason why I bought my R1T... Clean slate, 100% commitment, no "hybrid" and everyone was working to achieve the same thing for the business. This why Scout will win, this is why Scout will have a competitive advantage over its "competitors". Confidence around the commitment Scout is making will equate to trust.

 

[Colt_44_magnum]

I would just add that some of us are probably here because of the fact that the new Scout will be an EV. I view this is a major advantage for the business. There is no distraction from needing to maintain multiple mechanical systems in-house. There are no competing internal factions competing for resources and Scout Motors is going ALL IN on EV.

One of my biggest hesitations in considering a FORD or SILVERADO is that neither FORD nor GM seem fully committed to the product line! They dabble, they run some cute advertising campaigns, then you hear their executives or you see where they are really focussed and you wonder about their level of commitment. That is not for me, and that was one reason why I bought my R1T... Clean slate, 100% commitment, no "hybrid" and everyone was working to achieve the same thing for the business. This why Scout will win, this is why Scout will have a competitive advantage over its "competitors". Confidence around the commitment Scout is making will equate to trust.

Yeah, not saying that there arnt those that are here for it because it's an EV. I'm not sure what boat I'm technically in because I was excited for all the electric cars and kept watch on the Rivian as it came out. The 100% commitment to EV I like as well because it means they believe in what they designed. If they were ever worried or had doubts about it they could have backed out and added in those other "options".

We've got solar at our Farmhouse and toyed with the idea of going to an electric car because of that. Only thing we pay for electricity is the cost of just being connected. I honestly might just be here because the Scout name xD. Heck by the time I was born the last scout was around 20 years old. I think my grandma sold my grandpa's Scout 800 before I was 7. I only ever saw it sat behind the corncrib with flat tires but hearing stories from my mom gave me nostalgia for something I never really experienced. Guess that's the heritage of the Scouts at it's finest

 

[RebelliousPeasant]

I would just add that some of us are probably here because of the fact that the new Scout will be an EV. I view this is a major advantage for the business. There is no distraction from needing to maintain multiple mechanical systems in-house. There are no competing internal factions competing for resources and Scout Motors is going ALL IN on EV.

One of my biggest hesitations in considering a FORD or SILVERADO is that neither FORD nor GM seem fully committed to the product line! They dabble, they run some cute advertising campaigns, then you hear their executives or you see where they are really focussed and you wonder about their level of commitment. That is not for me, and that was one reason why I bought my R1T... Clean slate, 100% commitment, no "hybrid" and everyone was working to achieve the same thing for the business. This why Scout will win, this is why Scout will have a competitive advantage over its "competitors". Confidence around the commitment Scout is making will equate to trust.

I wouldn't even be considering a Scout right now if it wasn't a full-EV.

 

[R1TVT]

That's awesome, and hopefully SM pulls buyers in from that original base IH Scout people, or those with prior exposure!

 

[J. Sweat]

The vast majority of Scout’s customers are not on this forum lol. Once they sell the first couple thousand to the people who want an EV, they’ll need to address the rest of the market to stay alive. It’s going to take A LOT of nostalgia, new tech that no one has done well before (I can’t name a serious EV off roader) and creative pricing to compete with the Jeeps and Broncos.

 

[J Alynn]

The vast majority of Scout’s customers are not on this forum lol. Once they sell the first couple thousand to the people who want an EV, they’ll need to address the rest of the market to stay alive. It’s going to take A LOT of nostalgia, new tech that no one has done well before (I can’t name a serious EV off roader) and creative pricing to compete with the Jeeps and Broncos.

I agree to some level but nobody heard of Tesla when they started. They’ve grown to take a big portion of the sedan market (regionally I’m sure) but knowing the majority of buyers want SUVs it shouldn’t take much. If the look appeals to everyone and can pull off a look of luxury or off-road prowess I think it will be a home run. While not an EV the new Lexus GX in Pennsylvania has an 8mo th waitlist and dealer said majority of buyers were families and women that’s the sweet spot of rugged luxury (though it doesn’t really read that luxuriously). Either way, if it looks good it will sell. Over 50% of car purchases are emotional ally based

 

[JohnnyScout]

I wouldn't even be considering a Scout right now if it wasn't a full-EV.

I would consider the new Scout with hamsters on a treadmill under the hood.....or a Mr Fusion plant power plant (Back to the Future)

The auto world is moving sometimes in fits and bits towards majorly EV and when the charging infrastructure supports it mainstream it will be.

 

[Chaparral]

The vast majority of Scout’s customers are not on this forum lol. Once they sell the first couple thousand to the people who want an EV, they’ll need to address the rest of the market to stay alive. It’s going to take A LOT of nostalgia, new tech that no one has done well before (I can’t name a serious EV off roader) and creative pricing to compete with the Jeeps and Broncos.

The modularity and customizability that Scout say they are building into the new vehicles should make this vehicle appeal to the serious off-road crowd that are currently busy switching bumpers on their Wranglers and Broncos. These people might not be thinking about buying EV’s today, but they might take a long look at the Scout and realize that an EV doesn’t have to be anything like the ones they’ve seen so far and that this one might just be for someone like them.

However, for some people gas engines are an important part of their personal identity because they have spent so much of their lives working on them, thinking about them and operating them. Some of these people feel buying an EV would change who they are - they would now be ‘an EV person’. Some may even illogically reason that since they are American and they love engines that EV’s must un-American. Even if the new Scout delivers everything (other than a gas engine) there will be detractors. But as long as the price is right it could well attract a lot of buyers that didn’t think they wanted an EV until they saw the Scout. Once it’s out conquering some tough trails it should win respect from some skeptics. It might also attract existing EV buyers that hate everything being on a touchscreen and want to feel a connection to the machine through physical controls that feel weighty.

I don’t think nostalgia will help sales very much because a lot of prospective buyers won’t have a strong historical connection to the brand and the new vehicles will be more modern than a return to the past. One Scout employee recently said “look closely and you’ll see ties to the original”. So the connection to the past might not be obvious to many buyers, it might just feel fresh and modern in a way that attracts a younger generation.

 

[Colt_44_magnum]

The modularity and customizability that Scout say they are building into the new vehicles should make this vehicle appeal to the serious off-road crowd that are currently busy switching bumpers on their Wranglers and Broncos. These people might not be thinking about buying EV’s today, but they might take a long look at the Scout and realize that an EV doesn’t have to be anything like the ones they’ve seen so far and that this one might just be for someone like them.

However, for some people gas engines are an important part of their personal identity because they have spent so much of their lives working on them, thinking about them and operating them. Some of these people feel buying an EV would change who they are - they would now be ‘an EV person’. Some may even illogically reason that since they are American and they love engines that EV’s must un-American. Even if the new Scout delivers everything (other than a gas engine) there will be detractors. But as long as the price is right it could well attract a lot of buyers that didn’t think they wanted an EV until they saw the Scout. Once it’s out conquering some tough trails it should win respect from some skeptics. It might also attract existing EV buyers that hate everything being on a touchscreen and want to feel a connection to the machine through physical controls that feel weighty.

I don’t think nostalgia will help sales very much because a lot of prospective buyers won’t have a strong historical connection to the brand and the new vehicles will be more modern than a return to the past. One Scout employee recently said “look closely and you’ll see ties to the original”. So the connection to the past might not be obvious to many buyers, it might just feel fresh and modern in a way that attracts a younger generation.

Yeah it's going to be interesting when I pull up into the farmyard to a guy we farm with that worked at IH in Fort Wayne. He hates electrics. I'm sure once I hook it up to a trailer and pull through the field he'll dislike it less and less. I've been wearing my Scout merch around him and he hasn't said anything though he probably doesn't know Scout Motors exists. He also doesn't tell many stories about when he was younger so I'll take that as more a reason he hasn't said anything either.

I'm gonna agree that a majority who will purchase might not have a connection to the past, but the ruggedness and utilitarian aspect of the Scout will draw them in and they'll become connected to the past and heritage which brought it all back.

I'm a little fearful too about the "look closely and you'll see ties to the original" but I also think through the marketing (images shared with the design article) done there will be some obvious ties to the original. If nothing other than the body shape. The Scout nameplate along the black line felt very VW esq to me when I first saw it tbh. But I'm still looking forward to it the announcement date and am excited for whatever they show off.

 

[RebelliousPeasant]

The modularity and customizability that Scout say they are building into the new vehicles should make this vehicle appeal to the serious off-road crowd that are currently busy switching bumpers on their Wranglers and Broncos. These people might not be thinking about buying EV’s today, but they might take a long look at the Scout and realize that an EV doesn’t have to be anything like the ones they’ve seen so far and that this one might just be for someone like them.

However, for some people gas engines are an important part of their personal identity because they have spent so much of their lives working on them, thinking about them and operating them. Some of these people feel buying an EV would change who they are - they would now be ‘an EV person’. Some may even illogically reason that since they are American and they love engines that EV’s must un-American. Even if the new Scout delivers everything (other than a gas engine) there will be detractors. But as long as the price is right it could well attract a lot of buyers that didn’t think they wanted an EV until they saw the Scout. Once it’s out conquering some tough trails it should win respect from some skeptics. It might also attract existing EV buyers that hate everything being on a touchscreen and want to feel a connection to the machine through physical controls that feel weighty.

I don’t think nostalgia will help sales very much because a lot of prospective buyers won’t have a strong historical connection to the brand and the new vehicles will be more modern than a return to the past. One Scout employee recently said “look closely and you’ll see ties to the original”. So the connection to the past might not be obvious to many buyers, it might just feel fresh and modern in a way that attracts a younger generation.

Agreed. Scout ended production before I was born and I'm a city mouse mostly so I'd never heard of Scout until VW started talking about resurrecting the brand and making them EVs. I do a lot of camping and outdoors stuff so an off-road EV appeals to me but there just aren't any on the market currently. I was interested in the Bronco, and I know Jeep has the 4xe but you still have all the hassle and expense of a combustion engine with those and having driven electric for almost 8 years now I'm absolutely not going back to combustion. You couldn't pay me to own another fossil burner as a daily driver.

For me it would be like going back to steam ships, or steam locomotives. Sure they're neat, and nostalgic, but when I need to actually get somewhere I'd rather use modern options. There will always be a place for combustion vehicles - just as there is still a place of horses - but they won't be our daily drivers for much longer. Who would want a vehicle that is slower, less reliable, and costs more to run?

 

[R1TVT]

It’s going to take A LOT of nostalgia, new tech that no one has done well before (I can’t name a serious EV off roader) and creative pricing to compete with the Jeeps and Broncos.

I can name 3. And they were all STOCK... LOL.

Rivian R1T makes history as the first EV to win the off-road Rebelle Rally

Rivian earned its place in the history books over the weekend. The Rivian R1T won the longest off-road rally in...

electrek.co

https://www.motortrend.com/features/2022-rivian-r1t-exclusive-drive-review-trans-america-trail-off-road-ver-2/

 

[J Alynn]

I would consider the new Scout with hamsters on a treadmill under the hood.....or a Mr Fusion plant power plant (Back to the Future)

The auto world is moving sometimes in fits and bits towards majorly EV and when the charging infrastructure supports it mainstream it will be.

I say the hamster comment constantly haha

 

[J. Sweat]

I don’t think nostalgia will help sales very much because a lot of prospective buyers won’t have a strong historical connection to the brand and the new vehicles will be more modern than a return to the past.

I’m not in marketing professionally, but it seems fairly obvious that Scout’s strongest play is nostalgia. The 60s and 70s vibes are strong in autos right now. Land Cruiser is the best example currently but the Bronco kicked it off, Ineos is singularly focused on nostalgia, and even the VW Bus, not to mention the saturation of boxy Kia and Hyundai models.