Scout Motors, please learn from Toyota's failure with the FJ cruiser. It was an exceptionally capable and good-looking vehicle from a legendary brand that was marginally received at best. The FJ absolutely should have taken a larger bite out of the Wrangler's sales numbers and should still be in production today. But the top was not removable, so it did not survive. It was a cartoon version of itself.
Toyota has plans to release an electric FJ in '24. Once again without the removable roof, which will mean they are competing with the Bronco Sport, not the Bronco 2 & 4. I do not believe the FJ will flourish as a true off roader.
Without a removable roof and doors the new Scout will not be competing with the Wrangler and Bronco. That is where the brand needs to dominate to get started. After the initial vehicle gets launched is the time to build a tamed version for those who would be interested.
Thanks for the opportunity to chime in!
Toyota has plans to release an electric FJ in '24. Once again without the removable roof, which will mean they are competing with the Bronco Sport, not the Bronco 2 & 4. I do not believe the FJ will flourish as a true off roader.
Without a removable roof and doors the new Scout will not be competing with the Wrangler and Bronco. That is where the brand needs to dominate to get started. After the initial vehicle gets launched is the time to build a tamed version for those who would be interested.
Thanks for the opportunity to chime in!
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