Ford got a lot right with the Bronco. The extremely high demand and long wait times for the Bronco, despite it underpowered, inefficient and polluting engines are indicative of this.
The Scout needs to be a real off-roader that goes toe to toe with a Wrangler or Bronco. That means at least matching the off road capability as well as having a removable roof and doors.
Keep it simple. The Bronco’s removable roof that also allows for roof bars is almost perfect, and versatile with multiple roof options. There’s no need to give electric cars futuristic styling, that all looks bad, just keep it classic like Ford did with the Bronco.
Keeping it simple will also help to keep the price competitive with the Bronco and Wrangler.
If the design team are not off road enthusiasts that also understand the after-market for customizing off roaders they may as well just give up. For example, sensor placement needs to take into account that off road enthusiasts are going to switch out the bumper with some after-market one. Get this stuff right and they will love the Scout.
The design team needs to thoroughly understand for example what makes the Bronco a great off roader and the Defender a poor one. This would include the fact that the Defender has very high pressure, rather low profile tires on large rims that do not perform well when aired down - small wheels with big tires and a bead-lock option are the way to go even if they don’t appeal to city buyers.
If you want to know what to make just watch a ton of YouTube videos of Wrangler and Bronco enthusiasts nit-picking about how their vehicles could be slightly better.
If only the Bronco was electric I would buy one in a heartbeat. There’s no sign that Ford are making an electric Bronco. That gives Scout a window of opportunity to take a market that has not yet been served by electric. Rivian have largely failed to serve this market because they were obsessed with competing against Tesla when they should have been focussed on the actual off road world.
The Scout needs to be a real off-roader that goes toe to toe with a Wrangler or Bronco. That means at least matching the off road capability as well as having a removable roof and doors.
Keep it simple. The Bronco’s removable roof that also allows for roof bars is almost perfect, and versatile with multiple roof options. There’s no need to give electric cars futuristic styling, that all looks bad, just keep it classic like Ford did with the Bronco.
Keeping it simple will also help to keep the price competitive with the Bronco and Wrangler.
If the design team are not off road enthusiasts that also understand the after-market for customizing off roaders they may as well just give up. For example, sensor placement needs to take into account that off road enthusiasts are going to switch out the bumper with some after-market one. Get this stuff right and they will love the Scout.
The design team needs to thoroughly understand for example what makes the Bronco a great off roader and the Defender a poor one. This would include the fact that the Defender has very high pressure, rather low profile tires on large rims that do not perform well when aired down - small wheels with big tires and a bead-lock option are the way to go even if they don’t appeal to city buyers.
If you want to know what to make just watch a ton of YouTube videos of Wrangler and Bronco enthusiasts nit-picking about how their vehicles could be slightly better.
If only the Bronco was electric I would buy one in a heartbeat. There’s no sign that Ford are making an electric Bronco. That gives Scout a window of opportunity to take a market that has not yet been served by electric. Rivian have largely failed to serve this market because they were obsessed with competing against Tesla when they should have been focussed on the actual off road world.
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