The EV transition will not be easy or not even successfull.

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    Additionally, Scout Motors wants to hear your feedback and speak directly to the rabid community of owners as unique as America. We'll use the Scout Community to deliver news and information on events and launch updates directly to the group. Although the start of production is anticipated in 2026, many new developments and milestones will occur in the interim. We plan to share them with you on this site and look for your feedback and suggestions.

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1st Year Member
Mar 3, 2023
Ford lost $3B alrteady. Don't want to see a good thing go south - make a gas engine!
Transition, for a brand like Ford, might be hard, and honestly, I don't know if they're really trying, but for an all electric brand, there don't seem to be too many issues (see Tesla). I resisted electric cars for a very long time too, but finally gave in and bought one earlier this year, and now it's our favorite vehicle. Driving and owning an electric car is a different experience, but it's a great experience in my opinion. One thing I have to admit, however, for my family, it makes sense as a second car, although it's being used 95% of the time now. We still have to have a gas powered vehicle for longer trips.
Define lost. R&D is a somewhat fixed cost for new products - but unless it is completely abandoned, it is an asset that will have a future value - not just a current expense. That said, I am sure Ford has abondoned a lot of R&D with it's quest for marketable electric vehicles, and functional self driving vehicles. It's a lot harder to value R&D on terminated products.
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