Summer Reveal

[OleScout]

It would be cool to have an older Scout II morph into a newer Scout, e.g. Ford did this with the Bronco with their reveal with running with Horses and a cloud of dust with what you could tell was a first gen and then transitioned into the new 6th gen-see image.

I'm sure the marketing team at SM has something interesting up their sleeves if the past videos are any indication. It would be interesting to hear the communities idea or version of how they would handle a reveal commercial.

 

[Scoutsie]

Had a thought on the national tour you mentioned Jamie (just remember who suggested this )

Recently a guy in Lancaster County rented a new Cyber truck and drove it around towing an Amish buggy. Was a great idea and the whole contrast of electric technology vs Amish simplicity was entertaining. The past few weeks he sent photos (like real, printed photos-it had to cost a fortune) and plugged his business planning company. The irony is he never tied a story to it-just a publicity stunt.

What if forum members from around the country were randomly selected to represent different regions and visually show the Scout in daily activities.
You meet up with them for a weekend or a two-three day period. Day one they get to ride along (or drive if the team is open to that) and you drive their region or maybe the state if you really want to showcase America and learn about their city/town/region see some tourist locations, natural beauty or breweries and wineries etc… and a film crew records the adventure. Then day two your team pre-plans an adventure day based on showing Scout capability and/or “adventure” location say driving on the beach, logging trail, mountainside lake, football tailgating (I’m a PSU alum so I could imagine a tailgate experience) or even driving in LA traffic with a west coast sunset . Then you build the story of the Scout fan, their region and their adventure then post that as part of a year long story series on the community page.
That gets you buyer feedback during real time driving, helps build the community story and helps spread word of mouth from the scout fan as well as the general community that experiences the vehicle during the multi-day experience.
I also think you could bring different exterior colors per region to complement the regions natural environment and then we’d all get to see the colors out in the real world during the lead up to production.
Ford sent a lot of gimmicks leading up to ramping up production of the Bronco and that was cool but I feel like they didn’t retell their story and I think that is a big thing for Scout Motors.
Just a thought.

I volunteer for Boston, MA! I’ll try to get rid of this pesky muscle atrophy, even, so I can maybe do fun outdoor stuff again (unless you want to see me bring my dad’s ashes and the remaining part/s we have from our Scout II to the places we did fun outdoor stuff at).