If you are trying to create “through the roof” demand for this thing, you are definitely going to have to one-up Wrangler and Bronco in some ways that are meaningful to the hard core (or wanna be hard core) off-road enthusiasts. What hooked me on the Bronco was the many ways they one upped the Wrangler in some very well thought out ways, such as easy to remove body panels, mirrors that stay on when doors are removed, many integrated attach points, 35s available from the factory across all trims etc. A lot of Bronco and Wrangler owners will need a very compelling reason to make the move to electric. There is one huge thing that would make them all drool with envy, portal axles. Ground clearance is king in off roading, and portals are such a simple (yet very pricey in the aftermarket ) way to accomplish that without having to unsafely alter suspension geometry. Also if there were a designed-in location for a winch in the frunk so that approach angles dont suffer, that would be huge. Adding some things like that and being sure to Include things these folks will require, such as removable top and doors and available lockers, and you will have them lining up to take their money IMHO.