I know we've discussed in other threads about models and how we'd like them named, but I thought of something today and wanted to not only get my fellow Scouters' opinions on it, but make sure our fellows on the payroll and making decisions see it as well.
Names are everything. This is obvious from a marketing perspective right? And while many of us are aware of the trap and problem with modern day naming and models(eg MTX, MLK, CL650L, LT, LS, LTZ, ZL1, etc.) there's something else to be said for just plain bonehead moves.
What made me think of the topic of this thread was the removable roof want, and someone brought up the new EV Hummer with removable roof sections. This made me think of the Avalanche's removable bed covers, then of this new "EV Silverado"... Anyone who's ever driven or owned an Avalanche much less seen it knows this sumbitch isn't a Silverado anymore than the Avalanches were. It's a damn Avalanche. I know of many Avvy guys who're excited to have a new-age Avalanche. They're excited for the EV aspect. And they're going to rebadge the sucker as soon as they can.
Again, subject for the post:
Don't make this mistake. As seen, if asked what "names" should be, there's going to be hundreds of different opinions and answers, but what I can say with a regular amount of certainty is that NO ONE wants "Scout Motors' Scout III XLT Deluxe Premium Cobalt XVIL"
Names are everything. This is obvious from a marketing perspective right? And while many of us are aware of the trap and problem with modern day naming and models(eg MTX, MLK, CL650L, LT, LS, LTZ, ZL1, etc.) there's something else to be said for just plain bonehead moves.
What made me think of the topic of this thread was the removable roof want, and someone brought up the new EV Hummer with removable roof sections. This made me think of the Avalanche's removable bed covers, then of this new "EV Silverado"... Anyone who's ever driven or owned an Avalanche much less seen it knows this sumbitch isn't a Silverado anymore than the Avalanches were. It's a damn Avalanche. I know of many Avvy guys who're excited to have a new-age Avalanche. They're excited for the EV aspect. And they're going to rebadge the sucker as soon as they can.
Again, subject for the post:
Don't make this mistake. As seen, if asked what "names" should be, there's going to be hundreds of different opinions and answers, but what I can say with a regular amount of certainty is that NO ONE wants "Scout Motors' Scout III XLT Deluxe Premium Cobalt XVIL"
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