I am happy that Bronco owners are happy. They should be, they've put up with enough.Quality control: As I mentioned, vehicles are designed and manufactured by humans. Please name a single vehicle without any quality control issues. Wranglers are notorious for having issues. The 2023 received a 2 of 5 by Consumer Reports yet you have a JL.
Markups: I got my Bronco from a dealer at invoice as did many customers. All it took was a little bit of research on the forums. https://www.grangerford.com/new-ford-bronco.html
Sure, there are dealers marking them up, but you missed the point. If there wasn't the demand, no one would pay the price and the dealer wouldn't mark them up. That's kind of how supply and demand works. This happens with most new successful vehicles. Corvette, Gladiator, 911, Defender, etc. None of these manufacturers consider these vehicles a failure. These are their biggest successes.
As for the markups themselves, as long as there are dealers, things like this will always happen. The only way to do away with that is to sell direct to consumer, which I believe Scout is considering. I think to expand on Ford's success with the Bronco, Scout should definitely go for the direct-to-consumer route. The dealership concept is antiquated and needs to change or be replaced.
Long delivery times: Whenever there is high demand, there will be long wait times. This is the case with anything. Once again, cars are made by people, and this is a complicated process. The Bronco ramp up curve is typical for any new vehicle launch. Sure they wanted to ramp up faster but it was typical in comparison to any new vehicle launch. A manufacturer cannot simply decide they are going to launch a new vehicle and instantly hit the maximum capacity. Thats not how manufacturing works. The difference with the Bronco was that the launch was under a microscope because of the huge number of reservations and interest.
The engine failure issue is overblown. Based on the article from Consumer Affairs, 0.18% of Broncos are affected by the dropped valves. What a disaster. Ford should probably go ahead and cancel the Bronco.
"In July, NHTSA's Office of Defects Investigation (ODI) reported it had received 26 complaints about Bronco engine failures. According to Consumer Affairs researchers, at least 47 2.7L engine failures have been reported on one forum, Bronco6g.com. An estimated 25,538 2021 Broncos are equipped with 2.7L engines."And if people buying these ticking time bombs are fools, I guess you are also a fool because the Jeep Wrangler JK was notorious for engine failures below 100k miles. It would seem you didn't take your own advice. https://www.motortrend.com/how-to/1508-3-8l-jeep-wrangler-jk-engine-problems/
Lastly, look at Ford's stock price the day the Bronco reservations went live July 2020, $6.80. By June 2021, when the first Bronco deliveries were being made, it was around $16. Today, even with the market correction, it is still around $14. Doubling your stock price may be a failure in your eyes but anyone trying to run a successful business would probably disagree.
And I had a bunch of counter-points typed out, but then deleted em man. The negativity is tiresome . I'd rather us both help SMC develop the best damn mid-size SUV/Truck on the market and run a trail together in our Scouts.