Gen 1 font vs Gen 2 font
- Thread starter Jaxx79
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Gonna assume the script is it. Top of forum header has script as does website. That said, maybe gen 4 gets the 70’s inspired scout logo? Hoping this venture is successful enough to get to Gen4
Funny, I thought about posting the same question/comment but assumed they were going with the original script. I actually like the original script better but it feels strange if they are looking to revive the Scout II.
The script version was first thing I noticed when the news broke there would be Scout motors. Now we see it everywhere. I don't mind it - just not my favorite !Gonna assume the script is it. Top of forum header has script as does website. That said, maybe gen 4 gets the 70’s inspired scout logo? Hoping this venture is successful enough to get to Gen4
Exactly - To me it is very strange to see the script version on a revival of Scout. I kind of figured it was to honor the beginnings but it just does not fit right.
I also like the newer font. But maybe Gen iii needs it’s own.
I love the original script. However, I suspect it may get updated for Gen 3.
I think Gen 3 will be script. The video Jamie shared a couple weeks ago (hype video, branding-whatever you want to call it-besides exciting) was all about the nostalgia, 40 years since, first true SUV, built in USA by earlier generations, etc..,etc…. Nostalgia is a key factor and to rebuild a brand that was first-It makes sense to go back to the beginning. I think Scout as a manufacturer rather than a model designation should hold the scout script. I think the first release ( not gonna say first edition because Ford screwed that something fierce) or first model/vehicle should be script. I think maybe the pick up gets a modernized 70’s font and then other models get their name set in a unique, stylized font that pays tribute to the originals with just a twist.
The more I see the script, not only do I like it but I see it in a commercial where it turns into the road less traveled and a scout drives away into a sunset on same shaped road as the “S” while some nostalgic Thoreau quote is read and we all feel like we don’t spend 70 hours a week in front of our computers and phones. It calls us back to nature and getting out to enjoy our great country. Be it off-roading, dune jumping, kids baseball and sporting events or backing your boat into the water. When it’s all said and done-it’s ‘just’ another SUV/pick-up. But the nostalgia/memories and the authenticity lures us into needing one because we are unique and believe we deserve better than the millions of bland SUV’s sold each year.
It’s about emotions, because if not-it’s just a glorified mini van and none of us really wants that-not even the infamous swagger wagon
The more I see the script, not only do I like it but I see it in a commercial where it turns into the road less traveled and a scout drives away into a sunset on same shaped road as the “S” while some nostalgic Thoreau quote is read and we all feel like we don’t spend 70 hours a week in front of our computers and phones. It calls us back to nature and getting out to enjoy our great country. Be it off-roading, dune jumping, kids baseball and sporting events or backing your boat into the water. When it’s all said and done-it’s ‘just’ another SUV/pick-up. But the nostalgia/memories and the authenticity lures us into needing one because we are unique and believe we deserve better than the millions of bland SUV’s sold each year.
It’s about emotions, because if not-it’s just a glorified mini van and none of us really wants that-not even the infamous swagger wagon
Agree. The inspiration for my post was nostalgia driven. Just my specific time frame of Scout nostalgia haha
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