Ford set to lose $4.5 billion on electric vehicles this year, despite increased revenue
Ford Motor Company is set to lose a projected $4.5 billion from electric vehicles (EVs) this year, despite massive profits from other sectors of the company.
Article on Ford electric vehicles
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I wish you guys at Scout motors would make a model with a gas engine, or at least a hybrid. If you’re not gonna do that at least have an off-road edition where you can get solid axles but then it’s going to suck because I’ll be stuck to trails that have charging stations or hauling extra gas with a generator. It seems like a lot of your potential customer base doesn’t want an electric, and again maybe there is lots of soccer moms out there wanting a vehicle to run errands in.
It's incredibly difficult to manufacture a vehicle with a specialized use case without the price shooting through the roof from low volume production. The only way to make an accessibly priced but capable off-road vehicle is by making one that hits the wide 90%+ market share SUV/pickup classes, but differentiated with a more off-road focus. It's probably not fair to write it off as a "soccer mom SUV" just yet. Do that after you see what it can or can't do, right?
Anyway if Scout can hit the difficult target of a mass-market-leaning true offroader and it is successful, then there may be flexibility to do something more specialized. My personal wishlist involves a very compact 2-door offroader.
As for the EV-only decision, the market trends and consumer voices are clear. EVs are coming regardless, as well as the continued expansion of infrastructure to support them. Lots of people actually want EVs if not for their price. So a big thing holding back EV sales are just stagnating wages => people can't afford EVs => production decreased to match low demand => more expensive EVs => people really can't afford EVs. This tendency is offset by improvements to battery tech, post-pandemic semiconductor production recovery for the electronics, or aggressive price cuts in the case of Ford. They're betting on dropping the price on EVs hard so that they can be an early mover. They can afford burning the cash now to firmly entrench themselves in the EV space because of their huge revenue elsewhere, and there's a clear awareness that the "elsewhere" part cannot be around forever.
All the EV issues will fizzle away while battery tech and infrastructure improve, so don't forget the two Scout models aren't releasing until a couple years out (and that it doesn't stop there). Building a vehicle from the ground up means having to be more forward-thinking than other manufacturers: It is better to push the battery tech forward than to try to hold back until the last second and start from the ground-up a second time.
I do think a hybrid would be convenient now, but it's not the right move for Scout.
Anyway if Scout can hit the difficult target of a mass-market-leaning true offroader and it is successful, then there may be flexibility to do something more specialized. My personal wishlist involves a very compact 2-door offroader.
As for the EV-only decision, the market trends and consumer voices are clear. EVs are coming regardless, as well as the continued expansion of infrastructure to support them. Lots of people actually want EVs if not for their price. So a big thing holding back EV sales are just stagnating wages => people can't afford EVs => production decreased to match low demand => more expensive EVs => people really can't afford EVs. This tendency is offset by improvements to battery tech, post-pandemic semiconductor production recovery for the electronics, or aggressive price cuts in the case of Ford. They're betting on dropping the price on EVs hard so that they can be an early mover. They can afford burning the cash now to firmly entrench themselves in the EV space because of their huge revenue elsewhere, and there's a clear awareness that the "elsewhere" part cannot be around forever.
All the EV issues will fizzle away while battery tech and infrastructure improve, so don't forget the two Scout models aren't releasing until a couple years out (and that it doesn't stop there). Building a vehicle from the ground up means having to be more forward-thinking than other manufacturers: It is better to push the battery tech forward than to try to hold back until the last second and start from the ground-up a second time.
I do think a hybrid would be convenient now, but it's not the right move for Scout.
