Will Scout ever build a competitor of the Wrangler and Bronco?

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61scout80

Active member
1st Year Member
Nov 14, 2022
35
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Crestwood, KY
I really didn't think I'd like it at all without a removable top. But I like what you came up with, even if it's not a Scout to me. I like it so much I put a deposit in since we were planning to get my wife a new commuter in the expected delivery time frame. We're both Scout fans and long-time owners of Scouts, Jeeps, a samurai and others. What we saw last night was a great-looking SUV that slots right into a class of vehicles with a wide variety of existing competition.

It seems like you brought back the Travelall and light line pick up, the naming convention even matches. That's understandable as the Grand Cherokee, 4Runner, GX series, Explorer, Pathfinder, and many others sell well. During the event we heard about profits well ahead of a single characteristic of the vehicle, so we know which is more important to Scout Motors. Get a predictably profitable product on the market with the widest possible buyer pool and hope it makes money. That's what I took away from the beginning of last night's release at least.

What about the classic Scout? What about us who have decades of Scout ownership and have carried the torch that you were able to ignite a new business from? Scout was aimed at the Jeep and the genesis of the Bronco, not so much the other hard top station wagons of the time. The top and doors need to come off, it should be offered as an optional two-door and it should be able to do anything and go anywhere, just like the original. I personally know a lot of Jeep and Bronco owners who won't consider a Scout because it's not in the class of vehicle they desire. I was hoping we could replace my wife JLUR wth a Scout, but it seems like we'll be adding to the fleet instead of swapping with the Traveler. Not everyone who may have considered the Scout can do so.

I'm hoping this is like Ford did with the Bronco. They released the one that appeals to the masses first with the otterbox Escape they deceptively named Bronco sport. Then the real Bronco came later.

Has the chassis been designed to be a base under multiple bodies? Are there plans to develop a vehicle that goes head-to-head with the Bronco and Jeep? Should I stay hopeful that there will be a third option in the rugged off-road category?
 
Why do you feel it's not a competitor to the Jeep, bronco, etc?

I have a Jeep Gladiator Rubicon (wrangler before this) and put in my deposit because it is the closest electric competitor to date. Locking differentials, sway bar disconnects, and solid rear axle make this a pretty viable competitor to me. Also, the ability to do electric + range extender is exactly what I wanted as the long offroading trips we do in the Colorado Rockies and the limited charging infrastructure in the area makes me leery of a full electric being able to truly meet the needs I have.
 
100% agree here. I was looking forward to seeing a removable top and doors like the Wrangler and Bronco.

Hopefully the future holds a 2-door or even in a 4-door version like that, it would be an instant no brainer for me.

At this point it’s, at best, a replacement for our 4-runner instead of replacing my Jeep.

That being said, I’ll still consider a Traveler (I actually really like it) in the future, but I won’t reserve one.
 
100% agree here. I was looking forward to seeing a removable top and doors like the Wrangler and Bronco.

Hopefully the future holds a 2-door or even in a 4-door version like that, it would be an instant no brainer for me.

At this point it’s, at best, a replacement for our 4-runner instead of replacing my Jeep.

That being said, I’ll still consider a Traveler (I actually really like it) in the future, but I won’t reserve one.
Im very, very, very impressed with what they came up with. I think it's a design that will make many new scout lovers. The side profile is incredible. The drivetrain sounds promising and I'm very curious to see details of the axles.


I want something that challenges the jeep and makes the bronco it's... well, you know. Something that makes every single ride special, like my jeep or scout 80.
 
As a company Scout Motors has to turn a profit. Marketing a 2 door vehicle with a removable top is probably not the best path for launching a new company. That said, OF COURSE I WOULD BUY a 2 door vehicle with a removable top. So, if Scout Motors achieves success with these two initial offerings, perhaps down the road a more specialized vehicle could be considered.

My first reaction when I saw the reveal was NOPE. No reason to replace my 2 door Bronco. But then I re-watched the reveal video and really looked at what they had done. Once I got beyond my preconceptions, what they're developing started to hit home. Deposit paid.

This is still 3 years out and a lot can change. But with the Harvester option, I think this can be competitive. And in 3 years maybe there will be better recharging infrastructure available. It's worth watching. Nothing else in the auto industry interests me at the moment.
 
As a company Scout Motors has to turn a profit. Marketing a 2 door vehicle with a removable top is probably not the best path for launching a new company. That said, OF COURSE I WOULD BUY a 2 door vehicle with a removable top. So, if Scout Motors achieves success with these two initial offerings, perhaps down the road a more specialized vehicle could be considered.

My first reaction when I saw the reveal was NOPE. No reason to replace my 2 door Bronco. But then I re-watched the reveal video and really looked at what they had done. Once I got beyond my preconceptions, what they're developing started to hit home. Deposit paid.

This is still 3 years out and a lot can change. But with the Harvester option, I think this can be competitive. And in 3 years maybe there will be better recharging infrastructure available. It's worth watching. Nothing else in the auto industry interests me at the moment.

The first shot i saw was the terra driving by. I looked where the roof should have met the body and had the same reaction. "Nope. They didnt get it right" was my thought.

But i didn't turn it off. I at least wanted to see the thing. I had already endured nearly an hour delay from the advertised start time and sitting through an endless business lecture. I decided to keep it going because i know how talented that designer is.

I have a Ram 2500 and a JLUR. Both have his fingerprints and both are the best designed versions of either vehicle ever. Stellantis is miserable with warranty work and quality, but his design is awesome. Honestly i think his legacy is what is keeping them afloat at all right now. Tavares sure doesn't get it when it comes to his product, which is why their sales went off a cliff this year. When the boss says "look, profit is first and foremost" the product suffers in both sales and quality.


So after really losing me they still won me over. So much that I gave a deposit and will take delivery. Id love that design even if it wasn't a Scout.


I think those guys do get it after seeing last nights event. I think they do listen for the most part, even if they did stubbornly ignore one of the more prolific and important aspects of the original. That's why I keep tabs on this forum, I actually feel heard. As long as i feel like someone is listening ill keep trying to fill the role used in Japanese business as "the loud American".


That said, i sure hope they take revenge on the bronco for stealing the initial design with a vehicle that can go head to head with it. The Traveler and Terra look incredible, but i doubt many wrangler or bronco owners will see that as a replacement.

I'm a wrangler owner and i don't see it as a replacement. If I hadn't owned Scouts for the last 21 years i wouldn't be interested in replacing the wrangler with one. Hell, I'm not even replacing my wrangler with it. It's going to be a commuter that allows us to get the jeep off commuter duty so we can wheel it more than we do now. I think i'm in a pretty small group who are willing and able to do so.
 
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I really didn't think I'd like it at all without a removable top. But I like what you came up with, even if it's not a Scout to me. I like it so much I put a deposit in since we were planning to get my wife a new commuter in the expected delivery time frame. We're both Scout fans and long-time owners of Scouts, Jeeps, a samurai and others. What we saw last night was a great-looking SUV that slots right into a class of vehicles with a wide variety of existing competition.

It seems like you brought back the Travelall and light line pick up, the naming convention even matches. That's understandable as the Grand Cherokee, 4Runner, GX series, Explorer, Pathfinder, and many others sell well. During the event we heard about profits well ahead of a single characteristic of the vehicle, so we know which is more important to Scout Motors. Get a predictably profitable product on the market with the widest possible buyer pool and hope it makes money. That's what I took away from the beginning of last night's release at least.

What about the classic Scout? What about us who have decades of Scout ownership and have carried the torch that you were able to ignite a new business from? Scout was aimed at the Jeep and the genesis of the Bronco, not so much the other hard top station wagons of the time. The top and doors need to come off, it should be offered as an optional two-door and it should be able to do anything and go anywhere, just like the original. I personally know a lot of Jeep and Bronco owners who won't consider a Scout because it's not in the class of vehicle they desire. I was hoping we could replace my wife JLUR wth a Scout, but it seems like we'll be adding to the fleet instead of swapping with the Traveler. Not everyone who may have considered the Scout can do so.

I'm hoping this is like Ford did with the Bronco. They released the one that appeals to the masses first with the otterbox Escape they deceptively named Bronco sport. Then the real Bronco came later.

Has the chassis been designed to be a base under multiple bodies? Are there plans to develop a vehicle that goes head-to-head with the Bronco and Jeep? Should I stay hopeful that there will be a third option in the rugged off-road category?
Several comments made are the chassis is very precise and robust so it has limitations on sizing it down currently so probably will be a bit until a two door arrives. Battery space is the bigger consideration. Everyone insists on 1400 miles of range (I joke) and the range can’t be met on a short wheelbase.
As for the profits-I didn’t read it that way at all. I took it that they are proving you don’t need to sell these for $80K+ to hit a profit or spend first couple years breaking even. This sign of transparency tells me they are proving to German parents they are ready to fly and with first year profits means development of new products (Travelall, scout “8”) can begin sooner. And to offer both at starting under $60K after tax incentive is impressive. Just my take as none of this is official😀
 
I nearly turned it off with the CEO corporate speak nonsense. Mr. Keogh is probably the person we all want facing the VW execs, but he just doesn't seem to be able to turn it off when he's facing customers.

Talking about profit is an internal thing. Keep it there. Stop with the typical CEO language crutches such as starting every third sentence with "look,". It's downright demeaning unless it's "look, a shooting star!". Instead its usually "look, this is how its going to be and that's that." Last night should have solely been about how great the design team is and how awesome the product looks. Tell the vw guys about projected market share, margins and other business matters.
I had a similar reaction. Did I somehow just get connected to their earnings call? First you talk about how quickly you'll become profitable (one year into production), then you tell everybody that the cost of the truck is going to be $10k more than they were expecting... hmm....
 
To me, profit needed to be addressed. Businesses do not stay in business without profit - and this is a risky venture. We want them to stay around for a long time down the road. I read plenty of criticism that Scout is just a scam to get .gov money to build a plant that will eventually be used by the VW group to build other group products in. I want Scout to live.

I guess I was expecting something about the length of a 4dr Unlimited or Bronco. I am sure Scout had several valid reasons to go a touch longer. It differentiates itself from them. It gives room for the Harvester option. Perhaps in the future, they will try a 2dr. Sadly I doubt they will try an extended 2 door (like the LJ) - as it is a somewhat in between, and it is very hard to warrant a 3rd model. I can almost see more likelihood of a short 4dr to compliment this longer 4dr (Tahoe vs Suburban), but this longer 4dr does not have 3rd row seating. That said, I suspect Tahoe sales are much better than Suburban anyway. But again, I am betting part of the reason was room for the Harvester.
 
As for the profits-I didn’t read it that way at all. I took it that they are proving you don’t need to sell these for $80K+ to hit a profit or spend first couple years breaking even. This sign of transparency tells me they are proving to German parents they are ready to fly and with first year profits means development of new products (Travelall, scout “8”) can begin sooner. And to offer both at starting under $60K after tax incentive is impressive. Just my take as none of this is official😀

Thanks for posting your point of view. I could not see that angle before reading that, but now i get it.
 
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I really didn't think I'd like it at all without a removable top. But I like what you came up with, even if it's not a Scout to me. I like it so much I put a deposit in since we were planning to get my wife a new commuter in the expected delivery time frame. We're both Scout fans and long-time owners of Scouts, Jeeps, a samurai and others. What we saw last night was a great-looking SUV that slots right into a class of vehicles with a wide variety of existing competition.

It seems like you brought back the Travelall and light line pick up, the naming convention even matches. That's understandable as the Grand Cherokee, 4Runner, GX series, Explorer, Pathfinder, and many others sell well. During the event we heard about profits well ahead of a single characteristic of the vehicle, so we know which is more important to Scout Motors. Get a predictably profitable product on the market with the widest possible buyer pool and hope it makes money. That's what I took away from the beginning of last night's release at least.

What about the classic Scout? What about us who have decades of Scout ownership and have carried the torch that you were able to ignite a new business from? Scout was aimed at the Jeep and the genesis of the Bronco, not so much the other hard top station wagons of the time. The top and doors need to come off, it should be offered as an optional two-door and it should be able to do anything and go anywhere, just like the original. I personally know a lot of Jeep and Bronco owners who won't consider a Scout because it's not in the class of vehicle they desire. I was hoping we could replace my wife JLUR wth a Scout, but it seems like we'll be adding to the fleet instead of swapping with the Traveler. Not everyone who may have considered the Scout can do so.

I'm hoping this is like Ford did with the Bronco. They released the one that appeals to the masses first with the otterbox Escape they deceptively named Bronco sport. Then the real Bronco came later.

Has the chassis been designed to be a base under multiple bodies? Are there plans to develop a vehicle that goes head-to-head with the Bronco and Jeep? Should I stay hopeful that there will be a third option in the rugged off-road category?
Well…I think it’s important and a cornerstone of business to operate in a way that yields a profit. So it’s a wise decision to make what will sell!

Also, I think the BOF design allows for a modular option. Stay tuned, let them generate some profits and maybe we will get a larger lineup with specialized vehicles.
 
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Not if they plan on only being e/v. They could have beat the bronco if they had given us a straight six option or an 8 cylinder with manual transmission. Then I know the bronco sales would drop. But not with this package. They come in here and insult the brand with this thing.
 
Not if they plan on only being e/v. They could have beat the bronco if they had given us a straight six option or an 8 cylinder with manual transmission. Then I know the bronco sales would drop. But not with this package. They come in here and insult the brand with this thing.
Get over it. Don’t waste time trolling. Go hate on something else.
 
Not everything has to compete for the exact same customer as the Wrangler (and now Bronco).

While it was a big niche when it was only Wrangler. Wrangler sales will likely never return to peak with Bronco occupying the exact same space, adding other splits those sale again...

Removable roof: Meh. Fixed roof is likely going to give a quieter highway ride and be lighter weight. Open the windows, and open the sliding cloth roof and that will be plenty open air for most people and more convenient too.
 
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The future plans show a short wheelbase half covered (on a billboard off to the side of the reveal) so we will probably see a 2028 or later two door with a removable top...
Was that in one of the photo drops? I missed it...
 
Was that in one of the photo drops? I missed it...
I posted it the other day --> https://scoutmotors.community.forum/threads/future-model-expansion-might-include-a-2-door-short-wheelbase-model.1033/

I'm a 2-dr guy. 4-drs scream family to me. I'm not a family man and have an aversion to kids. I would prefer what is under the shroud in the leaked image regardless if the roof/doors come off. My current Bronco will never have the doors off nor the top. That isn't the driving feature to me.

I do have the Traveler w/ Harvester option on reservation. 2 years is a long way off. It will be interesting to see the development and what the final production version will be.
 
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