Scout resonates with consumers

[dleepnw]

I am a Rivian owner and follow them on various social media platforms like FB, YT, IG, I’m obviously a fan of Scout as well and following them on the same platforms and what I’m seeing is interesting. Scout is regularly getting as many or more likes as Rivian. A company that has been selling vehicles for almost three years. It’s telling.

Scout has hit the money on design and features from this small observation. Scout just now needs to be able to execute and nail the price.

And one word of advice, don’t sleep on service and communications. It matters. Rivian missed on these and it broke a lot of goodwill with customers. I still love Rivian and their vehicles and will always be a fan but not everyone is as loyal.

Don’t screw this up

Examples of some recent posts.

 

[J Alynn]

That’s a great observation.

 

[Scoutsie]

Scout is regularly getting as many or more likes as Rivian.

It’s also important to look more closely at that data to do more analysis and see what’s really going on there in terms of who these audiences are, are they there because they actually like the brand or are just hating on it, when they’re engaging, why and how, what actions they’re taking, etc. etc. etc. That’s why they now pay people the big bucks just to be full-time social media experts at companies. I’ve noticed observationally that the comments I see on Scout’s Facebook ads are from people who grumble about Scouts not being all-gas and that they’re ruining a great American brand. That would be a sentiment to watch.

 

[THil08]

I wonder if it also has to do with scout having a rich history along with all the OG scout drivers who had them as a first car coming back. Compared to Rivian who didn’t have that.

Shows that having a rich history and a strong starting point lead to success.

 

[J Alynn]

It’s also important to look more closely at that data to do more analysis and see what’s really going on there in terms of who these audiences are, are they there because they actually like the brand or are just hating on it, when they’re engaging, why and how, what actions they’re taking, etc. etc. etc. That’s why they now pay people the big bucks just to be full-time social media experts at companies. I’ve noticed observationally that the comments I see on Scout’s Facebook ads are from people who grumble about Scouts not being all-gas and that they’re ruining a great American brand. That would be a sentiment to watch.

I commented back to just one of those folks today on FB and I don’t think he likes me very much

 

[J Alynn]

I commented back to just one of those folks today on FB and I don’t think he likes me very much

And here is a screen pic of his last response to me told him good luck in his life and happy holidays. No chance we was anything but a troll

 

[THil08]

And here is a screen pic of his last response to me told him good luck in his life and happy holidays. No chance we was anything but a troll

bro must not understand that they are an Independent company that got an investment from VW. Bros uneducated.

 

[Scoutsie]

And here is a screen pic of his last response to me told him good luck in his life and happy holidays. No chance we was anything but a troll

This doesn’t even make sense. Vote against who and how? Like the corporate personhood VW or Scout Motors? The nose picker? This person did the worst job. I’m offended by how this is in no way hurtful, offensive, or intelligible. 2/10 because they got the companies right, barely conveyed outrage, and at minimum suggested that the opposition was ignorant. Low effort.