Volkswagen Announces the Return of the Scout Brand

  • From all of us at Scout Motors, welcome to the Scout Community! We created this community to provide Scout owners, enthusiasts, and curiosity seekers with a place to engage in discussion, suggestions, stories, and connections. Supportive communities are sometimes hard to find, but we're determined to turn this into one.

    Additionally, Scout Motors wants to hear your feedback and speak directly to the rabid community of owners as unique as America. We'll use the Scout Community to deliver news and information on events and launch updates directly to the group. Although the start of production is anticipated in 2026, many new developments and milestones will occur in the interim. We plan to share them with you on this site and look for your feedback and suggestions.

    How will the Scout Community be run? Think of it this way: this place is your favorite local hangout. We want you to enjoy the atmosphere, talk to people who share similar interests, request and receive advice, and generally have an enjoyable time. The Scout Community should be a highlight of your day. We want you to tell stories, share photos, spread your knowledge, and tell us how Scout can deliver great products and experiences. Along the way, Scout Motors will share our journey to production with you.

    Scout is all about respect. We respect our heritage. We respect the land and outdoors. We respect each other. Every person should feel safe, included, and welcomed in the Scout Community. Being kind and courteous to the other forum members is non-negotiable. Friendly debate is welcomed and often produces great outcomes, but we don't want things to get too rowdy. Please take a moment to consider what you post, especially if you think it may insult others. We'll do our best to encourage friendly discourse and to keep the discussions flowing.

    So, welcome to the Scout Community! We encourage you to check back regularly as we plan to engage our members, share teasers, and participate in discussions. The world needs Scouts. Let's get going.


    We are Scout Motors.

Jamie@ScoutMotors

Scout Community Veteran
Staff member
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Nov 4, 2022
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www.scoutmotors.com
The very first press release announcing the return of the Scout brand to the American market. The full press release follows below...

Scout Tease Sketches.jpg

Volkswagen Official Press Release:

Volkswagen Group to launch all-electric pick-up and rugged SUV in the United States


Volkswagen Group will launch an all-electric pick-up and rugged SUV in the United States. The decision of the Board of Management was confirmed today by the Supervisory Board of the Volkswagen Group.

The vehicles will be designed, engineered, and manufactured in the U.S. for American customers. To this end, a separate, independent company will be established in the U.S. this year as the Volkswagen Group moves the strong iconic U.S.-brand Scout into the electric vehicle space. The first prototypes are to be unveiled next year, and production is scheduled to start in 2026. The electrified Scout brand will be built upon a new technical platform concept which brings new pickup and RUV credibility beyond the existing Volkswagen Group portfolio.

Herbert Diess, CEO Volkswagen AG: “After Volkswagen’s successful turnaround in the U.S., we are now taking the opportunity to further strengthen our position in one of the most significant growth markets for EVs. Electrification provides a historic opportunity to enter the highly attractive pick-up and R-SUV segment as a Group, underscoring our ambition to become a relevant player in the U.S. market.”

Success in the R-SUV & pick-up segments is a key lever to increasing profitability in the U.S. and achieving the targeted market share of ten percent. The Volkswagen Group is thus continuing to systematically expand its presence in one of the most significant global growth markets.

Arno Antlitz, CFO Volkswagen AG: “The company we will establish this year will be a separate unit and brand within the Volkswagen Group to be managed independently. This aligns with the new Group steering model - small units that act agilely and have access to our tech platforms to leverage synergies.”