- Scout establishes first online presence with www.scoutmotors.com and a dedicated community forum establish first online presence for Scout.
- Scout SUV front-end teaser image offers glimpse of design direction for the next generation of Scout trucks and SUVs
- Scout Registry created to chronicle classic Scout vehicles, to connect owners, and to share personal photos and stories
Clean, bold, and intuitive, the new Scout website (www.scoutmotors.com) gives consumers a glimpse of the company's future branding and design direction. With its nod to the past and gaze toward the future, the website boasts an honest style and an intuitive user interface that is easily navigated. Declaring that “The world needs Scouts” and communicating a bold call to action, the brand makes it known that now is the time for its all-electric truck and SUV to carry the legendary Scout name into the future.
The new Scout website also provides a glimpse of future product design with the release of a front-end teaser image for the Scout SUV. The teaser image shows the Scout concept sporting a strong stance and upright posture reminiscent of classic Scout models.
To complement its website, Scout also launched Scout Community (https://scoutmotors.community.forum/), an online meeting place where members can engage the Scout Motors team, offer feedback and suggestions, and build bonds with other Scout enthusiasts and owners. In addition to profiling local events and meet-ups, future events of Scout Motors will be announced with Scout Community.
"The Scout enthusiast community has preserved the heritage of the legacy Scout name. Since 1980, these owners and fans have kept Scout alive. We're excited to be a part of the community and want to foster interaction and exchange as we reimagine the iconic Scout name," said Scott Keogh, CEO of Scout Motors. "We started this forum to nurture an open dialogue with our community members, to hear what they expect in all-new Scout vehicles, and to build a central location where past, present, and future Scout enthusiasts can come together as one."
Companies rarely get the opportunity to engage consumers this early in the design process. The Scout Community allows the Scout Motors team to interact directly with community members and embed their feedback into planning at an early stage.
Within the Scout Community, Scout Motors created the Scout Registry to chronicle vehicle history, ownership, and unique builds. Scout owners can create their own Scout Registry entries by uploading descriptions and photos of their Scout vehicle. The Scout Registry offers a chance to share personal Scout stories, see your previously-owned Scout vehicles, and welcome new Scout owners once production of Scout’s all-new, all-electric truck and SUV begins.
Scout’s online presence now includes:
About Scout Motors Inc.
The Scout, produced from 1961 to 1980, was the world’s first utility vehicle capable of both off-road adventure and family duty. It was the 8-day-a-week truck. Scout is now an American icon whose heritage is kept alive by a dedicated community of doers that continue to push their vehicles on the farm, in the wilderness, and on family outings.
42 years after the last Scout was produced, Scout Motors was formed to craft the future of all-electric trucks and rugged SUVs, revitalizing a legend and returning American industry to its heartland.
A subsidiary of Volkswagen Group AG, Scout Motors is a Delaware corporation, headquartered in Tysons, Virginia. Vehicle production is targeted to begin in 2026, with the first retail sales of trucks and SUVs occurring in the same year.
To learn more, visit www.scoutmotors.com
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